Prompted to Start: How Generative AI is Transforming Entrepreneurship
We construct a novel proxy for occupation and industry exposure to GenAI based on the proportion of queries to GenAI systems involving specific tasks and show that GenAI is increasing entrepreneurial activity in more exposed industries, altering the nature of startups, and changing the characteristics of their founders. Following the diffusion of the new technology, entry into industries more exposed to GenAI tends to be more geographically dispersed, occurring in areas with less access to venture capital funding and less specialized labor. Startups also tend to be smaller in terms of employee count; their employment is concentrated in occupations that are more exposed to GenAI. They also put AI at the core of their businesses, and their founders are more likely to have gained experience in occupations that can be performed using GenAI. Finally, we observe a lower proportion of white founders and lower educational attainment among founders, suggesting that GenAI is lowering barriers to entry.